Introduction

At SerenLuxe, we take your privacy seriously and are fully committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, store, and safeguard your personal data in accordance with Ireland’s Data Protection Act 2018 and the General Data Protection Regulation (GDPR).

By using our website or making a purchase, you agree to the terms of this Privacy Policy.

Information We Collect

We collect several types of personal information to fulfill orders, improve your shopping experience, and keep you informed:

  • Personal Identifiers: Name, address, email, phone number

  • Payment Details: Collected securely via Shopify Payments (we never store card details on our servers)

  • Order & Purchase History

  • Technical Information: IP address, browser type, device type, referral URL, and cookies

  • Marketing Preferences: If you opt-in for our newsletter or promotional offers

How We Use Your Information

Your data is used for the following purposes:

  • To process and fulfill your orders

  • To communicate with you about your orders and updates

  • To personalize your experience on our site

  • To improve our services and website functionality

  • To detect and prevent fraud and unauthorized transactions

  • To comply with legal and regulatory requirements

Sharing Your Information

We do not sell or rent your personal information. However, we may share your data with trusted third parties under strict confidentiality, including:

  • Shopify (our e-commerce platform)

  • Payment processors (Shopify Payments)

  • Shipping and logistics providers

  • Marketing and analytics tools (e.g., Google Analytics, Meta)

  • Law enforcement or regulatory bodies, when required by law

Cookies & Tracking Technologies

We use cookies and similar technologies to provide core site functionality, analyze usage, and personalize content. You can manage your cookie preferences via your browser settings.

Your Rights

As an EU resident, you have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Object to or restrict processing

  • Withdraw consent at any time

  • File a complaint with the Data Protection Commission in Ireland

To exercise your rights, please contact us via the methods listed on our contact page.

Data Security

We implement robust security measures, including data encryption, secure socket layer (SSL) technology, and restricted server access, to ensure your personal data remains protected.

Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page and will take effect immediately upon posting.